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Baidu

1. Create a Baidu account​

Register & Log inBaidu​


2. Create Baidu Apps and Ad Units​

1）Go to Application Cooperation-Cooperation Management-Application Management and click “New Mobile Application”.


2）After the app is successfully created, you need to authenticate the ownership, otherwise it cannot be used. After ownership authentication, the status will show “Passed”.


3）Go to Network Alliance - Code location management, click “New Code Location” and fill in the relevant information to create ad units.

  • For some types of ads (e.g. infomercials, etc.), you need to apply to Baidu Alliance's business manager to open the privileges.
  • If you want to create Bidding ad unit, please apply to Baidu Alliance AM.


Expected result

Go to Network Alliance - Code location management to display the ad units that have been successfully created.


3. Configure Baidu ad units in TradPlus backend​

1）In Baidu backend, Cooperative Management - Application Management, get the APP ID under the corresponding application.


2）Go to Cooperation Management - Network Alliance Promotion - Code Place Management and get the Ad Place ID under the corresponding ad unit.


3）In TradPlus background - Application Management, select the application that needs to use Baidu - Ad units, click Add Ad source, select Baidu , fill in the related information.

If you configure Bidding Ad source, you need to enable Header Bidding option when you add Ad source in TradPlus background.


4. Enable Baidu's Report API Reporting​

  1. Please contact TradPlus operation manager to get TradPlus public key and provide the public key to Baidu configuration to complete the necessary steps for API authorization.

2）Apply for Access Key from Baidu AM.

3）In TradPlus Backend - Ad Networks - Authorized Networks, select Baidu and fill in the relevant information.


5. Floor Price Setting​

Please ask Baidu AM to set a floor price.


6. Test Ads​

Baidu does not support test mode for the time being.


7. Baidu FAQs​

Q：Where is the Baidu help center?​

A：You can find the address here：https://union.baidu.com/bqt/#/help


Q：How to submit a work order to Baidu?​

A：Go to the Help Center and submit a work order to Baidu.


Q：What kind of problems can be submitted to Networks?​

A：Including but not limited to account, settlement and other Networks' business issues, Networks' SDK issues and Networks' background issues.

Q：Do the domestic Networks support the use of personal bank account settlement?​

A：Networks require that the nature of the account must be a corporate account, and do not support cooperation with individual developers. The receiving bank must be the public account of the enterprise, not the personal account.

Q：Does Networks require that the name of the company registering the account be the same as the name of the app developer?​

A：Currently, there is no requirement for the company name and developer name of the account to be the same.