User Activity
1. Functions
The User Activity report shows you the Ad cashout data for each dimension of the app's active users, providing two main types of data:
| Data types | Explanation | Acquisition Methods |
|---|---|---|
| API | TradPlus pulls data from each Ad network via API. Networks with API suffixes are third-party data. | Ad Network Data Authorization on TradPlus VisiM.You can find the instructions here：List of TradPlus VisiM integrated ad networks - Configuration Guide |
| TradPlus Data | TradPlus SDK Statistics | Access to the TradPlus SDK. |
2. Usage scenes
Analyze user's Ad behavior, Ad value, etc. based on user data, display Ad data, and revenue data.
3. Usage guides
Click [Reports] - [User Activity] to view the user active reports.
3.1 Instructions
3.1.1 Data filters
The User Activity report provides 7 data dimensions for filtering purposes:
| Filter | Explanation |
|---|---|
| APP | Apps created on TradPlus by developers need ad monetization. |
| Ad Units | Ad units created on TradPlus by developers. SDK gets ad config & loads ads through it. |
| Country | The country where your app is published as detected by TradPlus SDK. E.g. China, USA, UK. |
| Ad formats | Formats of Ads already used by developers, e.g. rewarded ads, splash ads, etc. |
| OS | Android / iOS. |
| IDFA | With IDFA/without IDFA |
| App Version | App version defined by the developer. |
3.1.2 Data metrics
The User Activity report provides 14 data metrics, as described below:
| Metric | Instruction |
|---|---|
| DAU | Number of users who launch the app(initialize the TradPlus SDK) each day. |
| DEU | Daily ad viewers. |
| Engagement Rate | The proportion of daily ad viewers, calculated as DEU/DAU. |
| Number of Sessions | Average app launches per user, calculated as total launches / DAU. |
| Impression API | Number of impressions retrieved from the ad network's reporting API. |
| Impression | Number of impressions recorded by TradPlus. |
| IMP API / DAU | Average ad impressions per user, which refers to the number of ads viewed by each active user. |
| IMP / DAU | Average ad impressions per active user recorded by TradPlus SDK. |
| IMP API / DEU | Average ad impressions per user, which refers to the number of ads viewed by each user who views ads. |
| IMP / DEU | Average ad impressions per engaged user recorded by TradPlus. |
| Show Call | The application calls the show interface of TradPlus (banners, native banners for triggering TradPlus show logic). |
| Show Call / DAU | Ad-triggered impressions per capita recorded by TradPlus. |
| ARPDAU | Average ad revenue per active user, calculated as revenue / DAU. |
| ARPDEU | Average ad revenue per engaged user, calculated as revenue / DEU. |
3.2 Data filters
3.2.1 Functions
1）The TradPlus User Activity report provides 7 data dimensions for direct filtering.
The scope of this filter is all the data charts in the Hourly Reports page.
3.2.2 Procedures
Just click on the filter item and select the desired data dimension in the pop-up drop-down menu.
3.3 Data Charts
3.3.1 Functions
1）Data graphs visualize changes in data metrics over time. Provides filters for 14 data metrics, with filters applied only to data charts.
3.3.2 Procedures
Click on the drop-down arrow to the right of the indicator and select the desired data indicator from the pop-up drop-down menu.
3.4 Detailed data reports
3.4.1 Functions
The User Activity Detailed Data Report displays 14 data indicators by default, and you can select the data indicators you need to monitor according to your actual needs.
3.4.2 Procedures
Click the [Custom Indicator] icon on the right side of the report, check the indicators you need to view, and drag and drop to adjust the order on the right side.
3.5 Export Reports
TradPlus supports the export of detailed user activity reports.
Click the icon in the upper right corner of the detailed data report and select [Export] to export the report.
