Hourly
1. Functions
Hourly data from TradPlus allows timely observation of ad monetization effects and adjustment of UA strategies.
2. Usage scenes
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After fixing online issues and adjusting Ad strategies, verify that expectations are being met in a timely manner by reviewing Hourly report data.
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Through Hourly reports, you can view and analyze the cash flow data of sub-channels, and synchronize and adjust the buying strategy of the delivery side.
3. Usage guides
- 【Reports】-【Hourly】
3.1 Instructions for usage
3.1.1 Data filters
TradPlus Hourly reports provide 13 data dimensions, described below:
| Filter | Explanation |
|---|---|
| APP | Apps created on TradPlus by developers need ad monetization. |
| Ad Units | Ad units created on TradPlus by developers. SDK gets ad config & loads ads through it. |
| Network | Developers through the TradPlus SDK already integrated with the Ad network. |
| Ad source | Ad sources added by the developer on TradPlus VisiM for the units. |
| Country | The country where your app is published as detected by TradPlus SDK. E.g. China, USA, UK. |
| Ad Scene | Developers have created Ad Scenes on TradPlus VisiM and report Ad Scene IDs on arrival, display and click. |
| A / B Test | A/B test groups configured on TradPlus VisiM |
| Segments | Different groupings for Ad units configured by developers on TradPlus VisiM |
| UA Channels | Channel information reported through the TradPlus SDK |
| Ad formats | Formats of Ads already used by developers, e.g. rewarded ads, splash ads, etc. |
| OS | Android / iOS. |
| SDK version | TradPlus SDK version. |
| App Version | App version defined by the developer. |
3.1.2 Data metrics
TradPlus Hourly reports provide 15 data metrics, as described below:
| Metric | Instruction |
|---|---|
| Impression | Number of impressions recorded by TradPlus. |
| Est. Revnue API | Estimated revenue retrieved from ad network's reporting API. |
| Est. eCPM | TradPlus eCPM based on sorted price or automatic price calculation.Calculated as est. revenue / impression * 1000. |
| Est. eCPC | calculated as est. revenue / click. |
| App Request | Number of requests successfully initiated by the app to the TradPlus SDK. |
| App Fill | Number of successful ad returns after the app initiates a request to the TradPlus SDK. |
| App Fill Rate | App fill / App request. |
| Bid Request | Number of bid requests recorded by TradPlus. |
| Bid Response | Number of bid responses recorded by TradPlus. |
| Bid Rate | Bid response / bid request. |
| Request | Number of ad requests recorded by TradPlus. |
| Ad Source Fill | Number of ad fills returned after TradPlus SDK sends requests to the ad networks. |
| Fill Rate | Ad source fill / request. |
| Click | Ad clicks recorded by TradPlus. Note: Some ad networks may not provide click callbacks. |
| CTR | Click / impression. |
3.2 Data filters
3.2.1 Functions
1）TradPlus Hourly provides 13 data dimensions for direct filtering.
2）The scope of this filter is all the data charts in the Hourly Reports page.
3.2.2 Procedures
Just click on the filter item and select the desired data dimension in the pop-up drop-down menu.
3.3 Data Charts
3.3.1 Functions
1）Data graphs visualize changes in data metrics over time.
By default, it displays the summary data of “Display” and “Estimated Revenue” under the current filter conditions. Also provides 16 data indicators for filtering, the filter only works on the graph.
3.3.2 Procedures
Just check the data indicators in the list of indicators on the right side of the graph.
3.4 Detailed data reports
3.4.1 Functions
The Hourly Detailed Data Report provides 15 dimensions of data metrics.
3.4.2 Procedures
If you are using a Bid Ad source, you can add Bid Ad indicators by clicking the icon button on the right side of the report and selecting the desired data indicator.
3.5 Export Reports
TradPlus supports the export of hourly detailed data reports.
- Click the icon button to the right of the detailed data report and select [Export] to export the report.
