Networks Comparison
1. Functions
Used to visually compare Networks data with TradPlus buried data.
2. Usage guides
2.1 Preconditions
If you need to reconcile the data, please adjust the time zone of the account in the Networks backend and the time zone of the Networks data in the TradPlus backend to match.
Adjust the time zone in TradPlus background: Click [Account Information] - [My Account] - [Edit]
2.2 Instructions
2.2.1 Data filters
| Filter | Explanation |
|---|---|
| Date | The statistical period of the data, by default, shows the last 7 days. |
| APP | Apps created on TradPlus by developers need ad monetization. |
| Ad Units | Ad units created on TradPlus by developers. SDK gets ad config & loads ads through it. |
| Network | Mediated Network. |
| Ad Source | The unique network placement ID that you create on network. |
| Country | The country where your app is published as detected by TradPlus SDK. E.g. China, USA, UK. |
| Ad formats | Formats of Ads already used by developers, e.g. rewarded ads, splash ads, etc. |
| OS | Android / iOS. |
2.2.2 Data metrics
| Metric | Instruction |
|---|---|
| Request | Number of ad requests recorded by TradPlus. |
| Request API | Number of ad requests retrieved from the ad network's reporting API. |
| Request Gap | Difference in requests between TradPlus and Networks, i.e. (Request - Request API) / Request API * 100%. |
| Impression | Number of impressions recorded by TradPlus. |
| Impression API | Number of impressions retrieved from the ad network's reporting API. |
| Impression Gap | Percentage difference between TradPlus and API impressions, calculated as (Imp. - Imp. API) / Imp. API * 100%. |
| Est. Revenue | Revenue calculated based on the price of per impression. For bidding ad sources with price callbacks, uses real-time prices; otherwise, relies on system estimates or developer-entered prices. |
| Est. Revnue API | Estimated revenue retrieved from ad network's reporting API. |
| Est. Revnue Gap | Difference in revenue data between TradPlus and Networks i.e. (Est. Revenue - Est. Revenue API) / Est. Revenue API * 100%. |
| eCPM | TradPlus eCPM based on sorted price or automatic price calculation.Calculated as est. revenue / impression * 1000. |
| eCPM API | Ad revenue per thousand impressions. |
| eCPM Gap | Difference in eCPM between TradPlus and Ad Networks, i.e. (TP - Networks) / Networks * 100%. |
2.3 Procedures
1）Click【Reports】-【Networks Comparison】
2）Filter the data filter items that need to be compared, the default display all filter items.
3）Optionally, you can select the data dimensions on the right side and choose the data dimensions you need to compare.
4）Reports Export：Click the icon in the upper right corner of the detailed data report and select [Export] to export the report.
