User Level Impression Revenue

1. Prerequisites

• Connect to the SDK according to the integration instructions;
• Initialize the SDK and integrate a certain type of advertisement.

2. ROI Calculation

Advertising revenue can be obtained through the callback of the TradPlus SDK and reported to third-party data platforms. In this way, purchase volume and monetization can be connected, and ROI can be calculated. These values can be accessed through TPAdInfo in the listener callback:

Property	Description
tpAdInfo.isoCode	Country code
tpAdInfo.adSourceName	AdNetwork platform name
tpAdInfo.adSourceId	AdNetwork slot ID
tpAdInfo.loadTime	Loading time
tpAdInfo.ecpm	eCPM (effective cost per mille)
tpAdInfo.adUnitId	Ad Unit

3. Set the Global Impression Callback at the Application Level

Version	Introduction
V9.5.0.1+	Optimized; can be called directly without synchronously setting setAdListener
V8.8.0.1+	Provides a global impression callback API. Synchronous execution requires calling setAdListener of the corresponding ad type to receive GlobalImpressionListener monitoring.
V8.8.0.1 and below	Get ad revenue through the ad type's onAdImpression

TradPlusSdk.setGlobalImpressionListener(new GlobalImpressionManager.GlobalImpressionListener() {
    @Override
    public void onImpressionSuccess(TPAdInfo tpAdInfo) {
        mFirebaseAnalytics = FirebaseAnalytics.getInstance(this);
        if (tpAdInfo != null) {
            Bundle bundle = new Bundle();
            // Add additional bundle parameters as needed
            bundle.putString(FirebaseAnalytics.Param.CURRENCY, "USD");
            bundle.putDouble(FirebaseAnalytics.Param.VALUE, tpAdInfo.ecpm / 1000);
            mFirebaseAnalytics.logEvent(FirebaseAnalytics.Event.AD_IMPRESSION, bundle);
        }
    }
});

For more information, please refer to the callback information description.