App-ads.txt
What is App-ads.txt?
App-ads.txt is a text file uploaded by an app developer to its developer website, which lists the advertising sources that have the right to sell the developer's advertising traffic, such as Ad Network, SSP, etc. The app-ads.txt file is public and can be crawled by advertising platforms.
How to apply app-ads.txt file?
Step 1: Provide the developer website URL in the application store (Google Play or App Store)
Make sure your developer website URL is set up in the app store as the ad platform will use this URL to verify the app-ads.txt file.
Step 2: Create app-ads.txt file
Contact your advertising platform, ask them to provide app-ads.txt information, and create an app-ads.txt file using the authorized app seller specifications provided by the IAB. Demonstration is as follows:
Create an app-ads.txt file in Notepad that lists the app authorized digital seller information provided by all authorized ad monetization platforms. As follows:
google.com, pub-4737436342233455, DIRECT, f08c47fec0942fa0
google.com, pub-4737436342233455, RESELLER, f08c47fec0942fa0
facebook.com, 1000001, RESELLER, c3e20eee3f780d68
inmobi.com, c1e6d3502da64ebaa3ad0e4a4be15f11, RESELLER, 83e75a7ae333ca9d
ironsrc.com, 1234, DIRECT, 5678
adcolony.com, 1efc6603710003ea, RESELLER, 1ad675c9de6b5176
- The digital seller information sorting corresponds to the following meanings: Advertising system domain name, developer's account ID, account/relationship type (direct or reseller), certificate authority ID
Step 3: Upload the app-ads.txt file to the root directory of the website
Upload the app-ads.txt file to the root directory of the developer website, example：https://www.example.com/app-ads.txt 。
Advertising platform that already supports app-ads.txt, implementation plan reference.
| Advertising platform | TradPlus aggregation | Implementation introduction |
|---|---|---|
| Admob | support | https://support.google.com/admob/answer/9363762?hl=en |
| support | https://developers.facebook.com/docs/audience-network/guides/authorized-sellers-app-ads | |
| Unity Ads | support | https://unityads.unity3d.com/help/resources/app-ads-txt-support |
| Applovin | support | https://monetization-support.applovin.com/hc/en-us/articles/360034169311-App-ads-txt |
| Mopub | support | https://developers.mopub.com/publishers/best-practices/app-ads-txt/ |
| IronSource | support | https://www.ironsrc.com/zh-hant/blog/what-is-app-ads-txt/ |
| Liftoff | support | https://support.vungle.com/hc/en-us/articles/360029177591-App-ads-text-Overview |
| Inmobi | support | https://support.inmobi.com/monetize/ads.txt-for-apps/ads.txt-for-apps/ |
| Pangle | support | https://www.pangle.cn/support/doc/5e92f1b247182e000f8d2478 |