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Reports

What’s the meaning of App Fill Rate and Fill Rate in the Performance report?#

  • App Fill Rate is the fill rate of an ad request from APP to TradPlus SDK. It’s measures the actual fill rate of the App.

  • Fill Rate is the fill rate of an ad requst from TradPlus SDK to ad network SDK. It’s normal if it’s below 100%.

Why there is no data in the Performance report on TradPlus platform?#

1, Check if there is data on ad network platform. If not, check if the App is updated in store, or if there is somthing wrong with integration.

2, Check if the ad network is authorized in the Ad Networks on TradPlus platform. If not, please fill in the blanks and authorize it correctly.

3, Check if the App ID and Ad unit ID is correct in the APPs&Ad Units on TradPlus platform. If not, please fill in the correct IDs. Also check if the Ad network IDs in the Ad Networks belong to the APP in the APPs&Ad Units.

4, If you are using Pangle or Tencent ads, and have no authorization from them, check if you upload the report from them to TradPlus platform correctly.

How can I get report on TradPlus platform if I can’t get authorization from the ad networks?#

Please download the report from the ad networks and upload to TradPlus platform.

*It works for only Pangle and Tencent ads.

How is DAU calculated on TradPlus platform?#

TradPlus DAU is based on the number of devices that initialize the TradPlus SDK.

*If publishers initialize the TradPlus SDK with limited devices, it will affect the accuracy of the TradPlus DAU.

How long does the LTV report support?#

The LTV report supports data of latest 90 days.

What data does the Cohorts Report support?#

The Cohorts Report supports retention ROI, impressions per retention user, and retention eCPM.

What is the Funnel report?#

The TradPlus SDK will record every step from opening the app to showing an ad, so to check if there is problem and how to optimize it.

1, Launch the App: the number of users and times of launching the App

2, Request Ads config: the number of users and times of App requesting ads config

3, Load Ads: the number of users and times of App requesting TradPlus SDK

4, App Fill Rate: the fill rate of an ad request from APP to TradPlus SDK

5, Enter Ad Scenes: the number of users and times of entering ad scenes

*Please check the chapter- What is the Ad Scene for details.

6, Ad Scene Reach Rate: users entering the ad scenes/users opening the App

7, Trigger Ads: the number of users and times of triggering ads

8, Ad Trigger Rate: times of triggering ads/ times of entering the ad scenes

9, Show: the number of users and times of showing ads

10, Ad Impression Success Rate: times of showing ads/ times of triggering ads

How to analyze the Funnel report?#

1, App Fill Rate

  • Usually the app fill rate is above 90%.

  • If it’s below 90%, please add an ad source without a targeted eCPM.

  • If still it’s below 90%, please check the chapter- How to check if the Fill Rate fluctuates abnormally.

*Please check chapter- How to analyze the Funnel report for detailed introduction.

2, Ad Scene Reach Rate

There is no fixed range of Ad Scene Reach Rate, because it varies with different ad scenes, ad strategies and ad impression caps.

3, Ad Trigger Rate

There is no fixed range of Ad Trigger Rate, because it varies with different ad scenes and rewards.